Founded by Alexandre Fourdan, a Hong Kong–based entrepreneur with a background in luxury marketing, our agency helps jewellery and lifestyle brands define their voice, elevate their image, and connect meaningfully with their audience.

Alexandre began his career at Cartier, where he learned the art of brand storytelling and the emotional nuance that defines true luxury. He went on to collaborate with renowned names such as Fope and Artur Scholl, deepening his expertise in the world of fine jewellery and high-end craftsmanship.

A graduate of King’s College London with a Bachelor’s degree in Business and Management, Alexandre brings both analytical insight and creative vision to every project. Over the past years, he has worked with events, private clients, and luxury firms, helping them craft distinctive digital presences and refined brand strategies that resonate with modern audiences while preserving the integrity of heritage.

In 2025, he founded a fashion and concierge brand focused on skiwear and luxury experiences — extending his passion for refined design and storytelling into the broader lifestyle and hospitality space. This cross-industry experience gives our agency a unique understanding of how to position luxury brands in a dynamic, content-driven world.

At our core, we believe that luxury is not just seen — it’s felt. Through tailored branding, digital design, and strategic marketing, we help jewellery houses and lifestyle brands capture that feeling and turn it into measurable growth.